In a world of breaking news and social media, Journalists typically have minutes – not hours, days not weeks – to uncover sources and submit articles in today's fast-paced world. As a result, top-tier journalists are unable to devote substantial efforts to locate your contact information.
That's why you should have a press page on your website with contact information for your media relations, relevant corporate data, recent news coverage, and other resources that might be useful to a journalist covering your company or industry. PR for startups in India
Here are the few details to be incorporated on the website to attract media attention:
Provide Accurate contact information.
Give visitors the name and phone number of a real person they may contact for further information. This entails replacing "info@" emails with the email address of a genuine person.
Decode the information on your "About Us" page
Journalists should be able to understand exactly what your company does. A reporter won't be able to effectively explain what you do if he doesn't comprehend what you do.
List executive team's biographies
Your executive team is the public face of your business, and reporters will frequently seek information about your CEO, CFO, and/or CTO in order to build articles. For reporters to explore and reference, provide high-resolution photographs, biographies, quotations, and your executive team's social media accounts.
Include social media sharing buttons
Make it as simple as possible for the media, staff, and customers to spread the word about your company. Having sharing icons for Twitter, Facebook, and LinkedIn on your press page and in each press release will help to generate social media discussion about what your company is up to.
Share any coverage you've received
Reporters are less likely to cover unknown firms since it implies that they aren't newsworthy. For small firms, this can be difficult. Post a link to the information on your Press Page if your firm is featured, interviewed, or mentioned in an article. PR for startups in India.