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7 ESSENTIAL STEPS TO ACHIEVE INTERNAL COMMUNICATION GOALS
1. ALWAYS ENSURE COMMUNICATION CONSISTENCY
Many times communication flow has a curvaceous approach; with periods of high information and other periods of relatively low or no information. There can also be cases where few department heads are more proactive, leading to intradepartmental inconsistencies. To avoid such situations information should be standardized and consistent.
2. IDENTIFICATION OF EMPLOYEE METRICS
“Anything that is measured and watched, improves.” – Bob Parsons
It is always desirable for organizations to measure and demonstrate the ROI on internal communication techniques. This helps the employees understand organizational performance with respect to teamwork. Such evaluations should ideally include the end-user employees and also the middle management and also serves for employee engagement.
3. ESTABLISH CHANNELS FOR EMPLOYEE FEEDBACK
Many methods are available for gaining frank feedback from employees. Regular feedback can help organizations keep track of their goals and devise effective strategies to achieve the same. It also helps the employees share their issues and ideas with the management.
4. EFFECTIVE INTRA-DEPARTMENTAL COMMUNICATION
“Effective communication is an essential component of professional success whether it is at the interpersonal, intergroup, intragroup, organizational, or external level.” – Mike Myatt.
Regular briefings, meetings, and collaborations between departments help the ineffective flow of communication between departments and also helps reduce discontentment and rivalry.
5. BE CAUTIOUS OF COMMUNICATION OVERLOAD
It’s a tight rope for organizations to give the right information to the right people at the right time, without causing information overload. Organizations are now using new forums and features to avoid employee disconnect and communication overload.
6. INCLUDE INDUSTRY UPDATES &TRENDS
“If you don’t give people information, they’ll make up something to fill the void.” – Carla O’Dell, CEO, American Productivity and Quality Center
Organizations should give emphasis to the fact that employees don’t need information only about the organization, but on the industry as a whole. Employees need to stay updated on the latest industry news and trends. This encourages employees to contribute and hone their skill set not only towards the organization but the industry at large.
7. USING INTERNAL COMMUNICATIONS TO RECOGNIZE EFFORTS.
It has been documented in many surveys that organizations that have mature employee recognition approaches are likely to have strong business results.
Recognizing and appreciating employee efforts at a common forum creates a feeling of being valued and motivated. It also helps to reinforce employee engagement, employee productivity, and overall organizational growth.