Start-ups crave media attention. They need it more than they want it; one of the biggest challenges for a start-up is to build its initial reputation. A start-up cannot get recognition with zero customers, zero capital, and zero brand recognition. The best way to bolster a start-up image is to be featured in media coverage. Without the help of Public Relations, it’s most likely that your start-up will not get any exposure and credibility.
Media coverage offers so many benefits to your small start-up. Let’s get a look at them:
Builds brand visibility and reputation
Increases Traffic and User Acquisition
Increases sales and leads
How to Get Media Coverage for Your Startup?
You might be scratching your head thinking that you know the massive benefits of PR for startups, but you might be wondering how you can get press coverage? Here are some of the PR tactics to get desired media coverage:
Guest articles are content that you write and publish on a third-party website under your original identity. It is one of the most used and effective tactics to get media coverage as it helps with SEO and gets credibility and exposure to your business
One of the fastest, oldest, and easiest ways to get media attention is making a press release. You can submit your press release to several news platforms, online publications, trade publications, and get exposure, or you can write about a big event coming up for your small business. However, a press release does almost nothing for SEO, but it may positively impact your branded search results. It helps you to get noticed among your prospects.
Reaching out to Individual Journalists
Individual journalists can help your startup get featured in a story. You can identify and work with individual journalists if you want a regular contact or an interview. Out of all the journalists, your goal is to find out the journalists who are more than interested in covering your startup. You can reach out to them through e-mails or their social media profiles. Follow them on Twitter, retweet some of their tweets, and get to know them.
Getting involved in local events can benefit you because they are sure to get media attention. You may sign up as a speaker for a local event, or you can volunteer your brand’s staff for a charity event. You can also host local events to make your presence known to the world. This way, your brand will get even more exposure and branding.
This may sound easier said than done, but the benefits media coverage offers are beyond imagination. If you miss out on getting press coverage for your startup, you are missing your base.
This may sound easier said than done, but the benefits media coverage offers are beyond imagination. If you miss out on getting press coverage for your startup, you are missing your base. The mentioned tricks would help you to get the media coverage you are looking for! PR for startups in India.